The Jewish community lost an incredible member on Tuesday, Rebbetzin Esther Jungreis. Referred to as the “Jewish Billy Graham,” the Rebbetzin was known for her theatrical—and widely attended—rallies that encouraged Jews to shun secularism and assimilation and return to traditional Judaism.

Though I never saw her in person, I have watched her on TV many times and she was truly unforgettable—very charismatic, passionate, and always on point. Her delivery was classic Jewish mother, bordering on stereotype: always wise, sometimes overbearing, and often funny. Her personal style was impeccable; she was never seen without her hair and makeup done and well dressed, too. This was someone who understood that image is just as important as message.

While I don’t subscribe to her brand of Orthodoxy, I definitely support her outreach efforts. As the founder of Hineni, she reached thousands of “lost Jews” and helped them to find faith. The fact that she was doing this as early as the 1960’s, when women in general (and certainly in the Orthodox community) were still disempowered is truly amazing.

Through her family, writing, videos, and the throngs of people whose lives she touched personally, this great lady and her unique brand of Judaism will surely inspire generations to come.